Marketing: Trailers

Several of my crit partners and I have discussed the importance of self marketing, especially for a new author and building your reader base. And we've talked about the various types of marketing, trying to figure out the most effective compared to cost. I've won books and goodies from my favorite authors and love to look through and get ideas from what they send me. From website promotions and contests to bookmarks and business cards. Kay Stockham sent me a gorgeous brochure type item of her latest release with a storyline blurb. One of the talented authors in the Harlequin SuperRomance line, Amy Knupp has a very talented web master...her husband, Stonecreek Media. I've been so tempted to have them design a website for me but can't justify spending money until I've actually sold my manuscript...which I should be working on right now!!

But a trend toward video trailers has really started to catch my eye...not because of the effectiveness, but alot of authors are beginning to use this outlet of reaching readers with a visual of their storylines...with a hook. One major drawback though seems to be people with dial-up services aren't able to view because of slow file load and inability to feed fast enough to view the video. I hadn't really paid much attention until the other day when Kay Stockham mentioned hers and being a fan, I relented and went to check it out. I literally got chills. No, it's not a thrilling crime novel...it's a Christmas story. Check it out and let me or Kay know what you think.

But I can see (feel) the effectiveness and I'm hooked.